One hackathon,

3 locations

Aegon International organized a hackathon that would take place on three locations in the world and would follow each other up as a estafette. For this event I designed the branding. The challenge was to combine the two main brands.

Design Approach

In the branding, we incorporated a black and white color scheme to represent the day and night elements. Utilizing the triangular shape derived from the inner portion of the letter “A” in Aegon’s logo, we established a visual connection between the two primary brands. As Aegon is not widely recognized in the USA and Transamerica may not have strong visibility in Asia and Europe, we devised a solution to ensure both brands were present while highlighting one as the main focus.