Experience
I design meaningful brand and digital experiences that bring clarity, coherence and impact. My work connects design, people and purpose across markets. With over 15 years of experience, I’ve shaped global rebrands, improved complex internal tools, and delivered campaigns driven by customer insights.
I thrive where design, data, and people come together: building scalable identities, making digital journeys intuitive, and leading teams to deliver work that really performs. I enjoy collaboration — colleagues often value the creativity, energy, and clarity I bring to the team.
I bring a user-centered approach to every project.
Beyond my professional endeavors, I volunteer as a football coach and conduct graphic design workshops. My interests include arts, culture, travel, photography, cooking, tennis, and football.
More information? Please contact me via email or LinkedIn.
My purpose
My purpose is to empower people with a positive and meaningful experience through my creations. Whether it’s through concept development, graphic design, digital design, brand development, illustration, or animation, I aim to make a genuine impact and ensure that what I create resonates deeply with them.
Clients
Throughout my career, I have had the privilege of working with a diverse range of clients, including local, national, and international organizations. These clients span across various sectors, such as financial institutions, energy suppliers, NGOs, retail shops, restaurants, newspapers, and supermarkets. Some notable clients I have collaborated with include Aegon, ING, Media Markt, Coolblue, NRC, TomTom, Justdigit, T-Mobile and Marktplaats.